MODULE 1: What To Do Before You Begin Your Website

Most therapists don’t know where to start when building their own websites. Well, we’ll start with the work you have to do BEFORE anything else. You’ll learn what needs to be done first, in order to save time later on.

• How to clarify who your ideal client is so that you can keep yourself from staring at a blank screen, unsure of what to write
• How to craft a homepage title that grabs your target audience’s attention and keeps them from bouncing off your website so that you can increase your chances of converting them into paying clients
• All the assets you’ll need to gather (and how to do it) before working on your website so that you’ll have ALL you need to start building and make the project go faster

MODULE 2: Setting Up Your Hosting Account & Purchasing a Domain

You’ll create a solid foundation for your private practice website picking a hosting provider and setting up your account. I’ll demystify WordPress – the framework of your site – by showing you what it is and how to install it on your new hosting account.

• How to choose the right domain name for your website and establish your practice as a brand
• The difference between WordPress.com and WordPress.org and which one to avoid
• How to set up your hosting account and install WordPress in less than 20 minutes so you can finally start building a website that represents you and the practice you love

MODULE 3: How To Actually Use WordPress

Confused by the WordPress dashboard? This is your guided tour of WordPress. I’ll break down every section of the WordPress interface understand what it all does and how to use it.

• Learn the settings you need to know so that you can avoid wasting time on the stuff that doesn’t apply to a thriving therapy practice
• Learn exactly how to upload images, create blog posts, create pages and edit your entire website so you’ll be confident throughout the creation process

MODULE 4: Getting Started With Your WordPress Theme

Choosing the right WordPress theme is a challenge for most therapy practices. With the CMTW Toolbox, you won’t get lost in a sea of themes that will waste your time and leave you with no support. That’s because we’ll focus on just ONE WordPress theme, Divi, and I’ll show you exactly how to get started.

• Learn what types of WordPress themes you MUST avoid so that you don’t waste your time and end up pulling out your hair
• Why Divi is the ONLY theme I use with all my web design clients (hint: their page builder is the best)
• How to install your theme and customize your website to fit your brand and the right mood you’ll want in order to attract your ideal clients and fill your caseload
• I’ll give you design tips on choosing the right fonts and a color palette so you can confidently share your website with potential clients

MODULE 5: Building Web Pages, Creating Content & Attracting Clients

Attracting more clients is ALL about content. You’ll learn how to literally create the most important web pages you’ll need on your new website. Not only will I give you my strategy for each page, I’ll show you how to actually lay out each page like a pro designer.

• What 5 major mistakes I see therapists make on their homepages and how to avoid them
• A formula you can follow to write your About page content (one of the MOST important pages on your site) so that you can attract your ideal client
• The types of pages that are SEO gold and how they can attract more clients to your website, show off your expertise and get found on Google over and over again

MODULE 6: Marketing Your New Website

Building a website is one thing, but getting your clients to actually visit it is whole other ball game. This module is all about what to do AFTER you launch your new website in order to grow your traffic (and your client load).

• You’ll learn about the benefits of blogging and how to consistently publish articles that bring in more traffic, more leads and more scheduled clients
• The secrets to ensuring that visitors actually read your blog posts and are motivated to know more about you
• My best advice for using social media that will remove the voice in your head that says “you’ve got to do it all!” and frees up your energy to focus on the one(s) that get you results
• Tips for using Facebook, Twitter and Pinterest to grow your traffic and how you can automate the posting process and save heaps of time
• How to simply use Google Analytics and the essential metrics to track so that you can use your website strategically, so you know what’s working and not have to waste time on what’s not